Don't Forget These Basic Sales Techniques
Everybody in business has to perform a selling function at one
time or another. Often people tell me that they are not salespeople but
don't realize that they sell ideas, concepts, change, improvements,
methods of working or products and services. We all have to sell and the
most important thing that we sell is ourselves.
Although appearance is very important in selling, it doesn't mean that you have to look like a movie star or a model. There is a certain standard that is acceptable. The first thing your customer sees is your company through your appearance. Any presentation that you give will be enhanced if you look presentable and professional. Your comfort is paramount and the standard should be as if you were going to a meeting with an important person or going for a job interview. Remember, initially, you are selling yourself.
Always shake hands firmly and smile. Successful sales professionals, dress well, smile frequently and are enthusiastic. It is a fundamental truth of selling, no matter what the product is, that nobody will buy it from a misery guts. If you can't be enthusiastic about your product and yourself, you will find it very hard to be successful.
When you are facing a customer, that person is subject to what is known as the primacy effect. They make their mind up about you in the first 10 seconds. If you are well presented, you have a better chance of being heard. On the other hand, if you are not dressed well then you will find that you will be rejected frequently.
Whilst this may seem very basic to a lot of experienced salespeople, it is extremely common for them to drop their standards over a period of time. For those people, this is a gentle reminder. If you present a friendly body posture, a genuine smile and a willingness to listen, you'll find that your sales will improve. You must never forget that the person you want to buy your products or services, your ideas or concepts, your changes or improvements, is often jaded by the numbers of people trying to do the same thing.
To stand out from the crowd is relatively easy. Make sure that during your initial meeting with your customer the ratio between your listening and speaking is 80:20. This means that you will be listening 80% of the time and only talking 20% of the time. This balance is very important because during your initial meeting with your prospective customer you are trying to gather information. This information is central to the way that you present your products or services or ideas and concepts.
Although appearance is very important in selling, it doesn't mean that you have to look like a movie star or a model. There is a certain standard that is acceptable. The first thing your customer sees is your company through your appearance. Any presentation that you give will be enhanced if you look presentable and professional. Your comfort is paramount and the standard should be as if you were going to a meeting with an important person or going for a job interview. Remember, initially, you are selling yourself.
Always shake hands firmly and smile. Successful sales professionals, dress well, smile frequently and are enthusiastic. It is a fundamental truth of selling, no matter what the product is, that nobody will buy it from a misery guts. If you can't be enthusiastic about your product and yourself, you will find it very hard to be successful.
When you are facing a customer, that person is subject to what is known as the primacy effect. They make their mind up about you in the first 10 seconds. If you are well presented, you have a better chance of being heard. On the other hand, if you are not dressed well then you will find that you will be rejected frequently.
Whilst this may seem very basic to a lot of experienced salespeople, it is extremely common for them to drop their standards over a period of time. For those people, this is a gentle reminder. If you present a friendly body posture, a genuine smile and a willingness to listen, you'll find that your sales will improve. You must never forget that the person you want to buy your products or services, your ideas or concepts, your changes or improvements, is often jaded by the numbers of people trying to do the same thing.
To stand out from the crowd is relatively easy. Make sure that during your initial meeting with your customer the ratio between your listening and speaking is 80:20. This means that you will be listening 80% of the time and only talking 20% of the time. This balance is very important because during your initial meeting with your prospective customer you are trying to gather information. This information is central to the way that you present your products or services or ideas and concepts.
Thank you for reading this article. Peter L Mitchell invites you
to visit his web site where you will discover a wealth of resources such
as free downloads, ideas, articles, information and books, This site is
updated nearly every day. Click here http://plmitchell.com/
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